Last updated: January 1, 2026

This Privacy Policy describes how Build Your Own Beast (“we,” “us,” or “our”) collects, uses, and shares information about you when you visit our website at buildyourownbeast.com/ (the “Site”).

By using the Site, you agree to the practices described in this policy. If you do not agree with this policy, please do not use the Site.

Information we collect

Information you provide

If you contact us by email, post a comment, or otherwise interact with us, we may collect:

  • Your name (if you provide it)
  • Your email address (if you provide it)
  • The content of your message
  • Any other information you choose to share

Information collected automatically

When you visit the Site, our servers and third-party services may automatically collect:

  • Your IP address
  • Browser type and version
  • Operating system
  • Pages you visit and time spent on them
  • Referring website or app
  • Device identifiers
  • Approximate geographic location (country, region)

Cookies and similar technologies

The Site uses cookies and similar tracking technologies to provide functionality and analyze usage. A cookie is a small file stored on your device that helps the Site remember things about your visit.

We use cookies for:

  • Essential operation: remembering your preferences and session.
  • Analytics: understanding how visitors use the Site so we can improve it.
  • Advertising: showing relevant ads through Google AdSense and other advertising partners.

You can control cookies through your browser settings. Most browsers let you block cookies, delete existing cookies, or be notified before cookies are set. Disabling cookies may affect Site functionality.

Google AdSense and third-party advertising

We use Google AdSense to display advertisements on this Site. Google AdSense uses cookies and similar technologies to serve ads based on your interests and prior visits to this and other websites.

Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to this Site and/or other sites on the internet.

You can opt out of personalized advertising by visiting Google Ads Settings. You can also opt out of third-party vendors’ use of cookies for personalized advertising by visiting www.aboutads.info/choices.

Google’s privacy practices are governed by the Google Privacy Policy at policies.google.com/privacy.

DoubleClick DART cookie

Google, as a third-party vendor, uses the DoubleClick DART cookie to serve ads on this Site. Use of the DART cookie enables Google to serve ads to users based on their visits to this Site and other sites on the Internet. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

Other advertising partners

We may work with other advertising partners that also use cookies, web beacons, and similar technologies. These partners may include:

  • Amazon Associates and similar affiliate networks
  • Other contextual ad providers (where applicable)

Each advertising partner has its own privacy policy for their practices.

Analytics

We use third-party analytics services (such as Google Analytics) to help us understand how visitors interact with the Site. These services collect information about your interaction with the Site, including pages visited, time spent on pages, and links clicked. They use cookies and similar technologies.

To opt out of Google Analytics, you can install the Google Analytics Opt-out Browser Add-on.

How we use information

We use the information we collect to:

  • Operate and maintain the Site
  • Respond to comments, questions, and customer service requests
  • Analyze how the Site is used and improve its performance
  • Detect, prevent, and address technical issues
  • Comply with legal obligations
  • Display advertising
  • Send you newsletters or updates if you’ve opted in

How we share information

We do not sell your personal information to third parties. We may share information in the following circumstances:

  • Service providers: with companies that help operate the Site (hosting, analytics, advertising, email services).
  • Legal compliance: when required by law, court order, or government request.
  • Business transfers: in connection with a merger, acquisition, or sale of assets.
  • Protection: to protect our rights, property, safety, and that of our users.
  • With consent: with your permission.

Data retention

We retain personal information for as long as needed to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

Your rights

Depending on your jurisdiction, you may have the right to:

  • Access personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Object to or restrict certain processing
  • Request portability of your information
  • Withdraw consent (where consent is the legal basis)
  • Lodge a complaint with a data protection authority

To exercise these rights, email us at privacy@buildyourownbeast.com.

EU and EEA visitors (GDPR)

If you are located in the European Union, European Economic Area, or United Kingdom, the processing of your personal information is governed by the General Data Protection Regulation (GDPR) or UK GDPR. The legal bases for our processing include:

  • Legitimate interests: operating, improving, and securing the Site.
  • Consent: for advertising cookies and analytics, where required.
  • Legal obligation: where required by law.

California residents (CCPA)

California residents have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to deletion, and the right to opt out of the “sale” of personal information.

To exercise CCPA rights, email privacy@buildyourownbeast.com. We do not sell personal information as defined by CCPA, but advertising cookies may qualify as “sharing” under the law’s broad definitions.

Children’s privacy

The Site is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it. If you believe a child has provided personal information, contact us.

Security

We use commercially reasonable measures to protect your information. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

External links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. Please review the privacy policies of any third-party sites you visit.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we’ll change the “Last updated” date at the top. We encourage you to review this policy periodically.

Contact us

If you have questions about this Privacy Policy, contact us at:

privacy@buildyourownbeast.com